Le Véritable Cherbourg becomes Le Parapluie de Cherbourg and adopts a new visual identity. The Cherbourg-based company continues its development and gives new impetus to the famous Parapluie de Cherbourg.

A visionary spirit and boundless energy, Charles Yvon, who has been at the helm of the company since 2018, is brimming with ideas to develop the brand. Le Véritable Cherbourg boasts a track record that rivals the biggest brands: the brand is growing in France and abroad with around a hundred retailers . Le Parapluie de Cherbourg has found its place in the official boutique of the Élysée Palace, and its Antibourrasque was presented at the Grande Exposition du Fait en France at the Élysée Palace.

As the company continues to grow, it takes a new direction: Le Véritable Cherbourg becomes Le Parapluie de Cherbourg in March 2020. Still driven by its core values: excellence and innovation, the company is taking a new direction.