Since its creation in 1986, the Maison Le Parapluie de Cherbourg has continued to work for the development of the quality of French manufacturing. Very attached to the city of Cherbourg and the know-how of manufacturers who create sumptuous umbrella there every day, it is quite natural that the house obtained the EPV label , “living heritage company”. This label has been awarded by the State since 2005 to French companies that use industrial or craft know-how of excellence and save traditional manufacturing techniques. Why and how to get the EPV label ? What is the meaning of obtaining this label for a company like ours? All explanations on our approach in this article.
The EPV label is a distinction that was implemented by the State in 2005, to enhance companies that use craft and industrial know-how of excellence, in connection with traditional manufacturing methods. The challenge in 2005 was to encourage and reward the preservation of French industrial and artisanal heritage, while promoting the development of innovations to extend the excellence of these know-how. Obviously, all these concepts have a particular resonance for a company such as the Manufacture Le Parapluie de Cherbourg : resulting from a long family tradition of Leather Manufacture, ardently defending the know-how and the quality of the manufacturing of Made in France umbrellas , and having constantly innovating to design ever more sustainable and efficient products, this label seemed for us!
But how do you get the EPV label ? History was just beginning ...
If the EPV label is a distinction of the State, its management was entrusted in 2019 to the National Institute of Art Trades (INMA), which is therefore responsible for the study of applications and organizes the allocation of the label. The latter is awarded for a period of five years and is the subject of an extremely rigorous selection procedure.
Inma explains how to obtain the EPV label on its site: we distinguish the conditions of eligibility for the application process on the one hand, and the eligibility criteria on the other.
The label rewards companies as a whole, which is unique in France. Only companies registered in the Trades Directory and/or the Trade and Companies Register (RCS) can apply; Any company meeting these conditions and exercising a production, processing, repair or catering activity is authorized to apply. Applications are then examined in light of the eligibility criteria.
The EPV label eligibility criteria have been divided since 2020 into three main categories:
-The detention of a specific economic heritage taken from a manufacturing past;
-The implementation of complex or rare know-how thanks to the mastery of advanced and/or traditional techniques;
-The attachment to a territory and notoriety in France and/or internationally.
→ Heritage, know-how, innovation, territory: it is the very DNA of the house which is at the heart of the criteria for the allocation of the label. It only remained to know how to get this EPV label ...
The candidacy for the Living Heritage Company label is online, on the INMA website. It implies the filling of a very detailed questionnaire, on questions of know-how, economic heritage and notoriety (local, national and international) of the company. This approach is all the more enriching and structuring since it allows you to take the full measure of the actions carried out on a daily basis to support and prosper the know-how and the excellence of manufacturing in France.
Once you know how to get the EPV label , it is time to question the reasons why obtaining this label is important.
For our house, this label is not only a recognition - even if it is already a lot. It is also a set of advantages and international promotion actions in particular, which contribute to the development and influence of our brand in France and in the world. This is why we are as proud as they are honored to have obtained this label.
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