The Yvon leather factories are setting up in Cherbourg. From father to son, the family tanneries collect prizes and medals from national competitions and supply the biggest brands.
Filming of Jacques Demy's "The Umbrellas of Cherbourg." It was the first film entirely sung and filmed in the streets of Cherbourg. This love story, starring Catherine Deneuve, won the Palme d'Or at the Cannes Film Festival in 1964. The people of Cherbourg, enthusiastic during filming, became somewhat gloomy following the publicity the film generated for their city. Cherbourg then became famous for its bad weather.
Twenty-three years after this work, Jean-Pierre Yvon, a photographer based in Paris and working internationally, returned to his "land of secret gardens," the Cotentin peninsula, and restored the reputation of his city. In 1986, he created and registered the brand "Le Véritable Cherbourg" (The Genuine Cherbourg). Handmade with French expertise, Le Véritable Cherbourg is wind tunnel tested to ensure its durability while preserving its beauty.
Le Véritable Cherbourg has gone global and met with Crown Prince Hiro Nomya Sama of Japan. This honor was bestowed upon French fashion designers and manufacturers at the international Trade Fair (Art de Vivre) in Tokyo. The brand is expanding its reach internationally and captivating a wide audience with the elegance of its products.
Creation of the ParaPactum brand. Designed to ensure the protection of VIPs and VIPs, the ParaPactum is unparalleled worldwide. Patented, it is conceived as a high-performance sailboat. While its materials and architecture are virtually indestructible, its strength is subtly concealed within the elegance of its lines. Indeed, extreme tests are conducted: in a wind tunnel by the Saint-Cyr-L'Ecole Aerotechnical Institute of the CNAM (National Conservatory of Arts and Crafts), with dogs (25 kg launched at 35 km/h) and various blunt objects thrown at full power…
Le Véritable Cherbourg has received numerous awards, including the INPI Trophy, which recognizes the skills, expertise, and overall vision behind an innovation; the Made in France Award, which rewards a product manufactured in France; and the Stars et Métiers Trophy, which celebrates excellence in artisanal innovation. Le Véritable Cherbourg has also been awarded the Qualité Tourisme label, a state-issued certification that validates the quality of services provided by tourism professionals. These prestigious awards attest to the brand's excellence and unique expertise. Furthermore, customs has confirmed its French manufacturing status, granting it an approved exporter number.
Charles Yvon, son of Jean-Pierre Yvon, has been immersed in the family business his entire life. He initially worked as an innovative developer before taking over the reins in July 2018. With a scientific background, Charles Yvon then studied management at E2SE in Caen before attending the prestigious business school EM Grenoble. Barely having taken the helm of Véritable Cherbourg, Charles Yvon is already developing the brand in France and internationally. He aims to increase the number of retailers from 35 to 100 by the end of 2019. Always brimming with ideas, Charles continues to revitalize the brand image through new collaborations with prestigious companies. Committed to a meaningful "Made in France" approach and to supporting the local economy, the young entrepreneur is demonstrating a desire to forge closer relationships with his suppliers. A recent example: umbrella stands manufactured in Bricquebec…
Purchasing a Cherbourg Umbrella is a long-term investment and also a heartfelt move for lovers of beautiful objects.
This beautiful, timeless piece can be repaired throughout its life. Every part of your Cherbourg Umbrella can be replaced to make it look like new.
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