Le Véritable Cherbourg becomes Le Parapluie de Cherbourg with a new visual identity. The Cherbourg-based company continues to expand, giving new impetus to the famous Cherbourg umbrella.

With his visionary spirit and boundless energy, Charles Yvon, who has been at the helm of the company since 2018, is teeming with ideas for the brand's future development. Le Véritable Cherbourg's track record is second to none: the brand is expanding in France and abroad, with around a hundred retailers. The Cherbourg umbrella has found its place in the official Élysée Palace boutique, and its Antibourrasque model was presented at the Grande Exposition du Fabriqué en France at the Élysée Palace.

As the company grew, it took a new turn: in March 2020, Le Véritable Cherbourg became Le Parapluie de Cherbourg. Still driven by its core values of excellence and innovation, the company takes off in a new direction.